Magda
9 min
February 18, 2025

WordPress Templates

A WordPress template is a key element in the appearance and functionality of your site. It acts as a framework that determines the layout, style and capabilities of your site. In this article we explain what templates are, their types (free and paid), how to install them and what to pay attention to when choosing one. You will also learn how to customize a template, modify it without the risk of losing your changes, and avoid common problems. Whether you are creating a blog, a business website or an online store, a well-chosen template is the foundation for the success of your site

Read more
WordPress Templates

What is a wordpress template?

A WordPress template is a key component of a content management system like WordPress. It plays a key role in shaping the appearance and functionality of the site. WordPress templates can be compared to a framework that determines the structure and appearance of a website. By using templates, you can easily separate the content from its presentation. This allows you to manage your site flexibly, as you can make changes to the appearance without interfering with the content.

Templates in WordPress act like a skin on your site – they give you the ability to modify the visual style through a few clicks, without coding. For beginners, who often start their adventure with WordPress by choosing the right template, this is a great solution. On the other hand, more advanced users can modify templates by editing the code to fully customize their appearance and functionality.

Types of WordPress templates

WordPress templates can be divided into two main categories: free and paid. Each type has its own advantages and disadvantages, which are worth considering before making a decision.

Free wordpress templates

Free templates are readily available and ideal for those who are just starting out with WordPress. You can find them in the official WordPress repository https://pl.wordpress.org/themes/, which guarantees a certain level of quality and security. However, free templates may have limited functionality and customization.

Examples of the use of free templates include personal blogs, small business sites and non-profit sites. Their limitations, such as the lack of advanced support options or limited customization, may be problematic for some users.

Paid templates

Paid templates offer many more options. Among their advantages are extensive customization options, access to advanced features and professional technical support. They are a great solution for those who need a customized look for their site or need to implement more advanced features. Paid templates can be found on developer sites such as ThemeForest or Elegant Themes.

The template categories cover different types of sites, including blogs, business sites, portfolios, online stores and multipurpose templates that can be customized for different industries. These templates are flexible and allow a lot of freedom when you want to create a site that is meant to stand out.

Also read our article titled “Database in WordPress”.

How to choose the right WordPress template?

When choosing a template for your WordPress site, you should consider several key criteria:

1. Responsiveness: make sure the template is responsive and looks good on mobile devices. From an SEO and user experience perspective, this is extremely important.

2. Plugin compatibility: make sure the template is compatible with popular plugins you plan to use, such as SEO, contact forms and social plugins.

3. User ratings and reviews: reading other users’ reviews gives you an idea of the template’s quality and usability.

4. Technical support: the availability of technical support is crucial, especially when you encounter technical problems or require assistance in customizing the template.

5. SEO optimization: the template should be optimized for search engines, which will improve your site’s SEO.

6. page load speed: choose a template that won’t slow down your site, which has a direct impact on its usability and position in search results.

To find templates, start your search in the official WordPress repository or use reputable developer sites. Use filters and search options to quickly get to templates that meet your requirements.

How to install a template?

Installing a WordPress template is a process that can be broken down into a few simple steps. If you are using the official repository:

1. log into the admin panel of your WordPress site.

2. go to the “Appearance” > “Templates” tab.

3. click “Add new.”

4. search for the template you are interested in using the search bar.

5. click “Install” and then “Activate” to launch the new template.

If you have the template as a ZIP file, proceed as follows:

1. go to “Appearance” > “Templates”.

2. click “Add new” and then “Upload template to server”.

3. select the ZIP file with the template from your computer.

4. After uploading, click “Install” and then “Activate”.

Once the new template is activated, the site will automatically take on a new look, and you can proceed to customize its elements.

Customizing the template

With WordPress, you have access to a customization panel that allows you to make changes directly on the site. You can:

– change colors and fonts to match your branding.

– customize the site’s logo and background.

– change the layout of the site to better fit your content and goals.

Using widgets, you can add a variety of items to the sidebar and footer, such as calendars, contact forms, or recently added posts.

The navigation menu can be customized to make it easier for users to navigate through your site. In the “Menu” panel, you can add new pages, categories and external links to the main navigation. All this makes your site not only visually appealing, but also more intuitive for visitors.

Working with descendant themes

Descendant themes are a great way to avoid problems with template updates. When you want to customize a template by editing the code, creating a descendant theme protects your changes from being erased when you update the parent theme.

To create a descendant theme, follow these steps:

1. In the `wp-content/themes` folder, create a new folder with the name of the descendant theme.

2.In this folder, create a `style.css` file and add the theme name information in it and indicate which theme is its parent.

3. also create a `functions.php` file and load the parent’s styles in it.

Once the parent theme is created, you can activate it from the admin panel and then start customizing the code according to your needs. In this way, you retain full control over the changes, which will not be overwritten in updates.

Popular template plugins

To expand the capabilities of WordPress templates, it’s a good idea to use popular plugins. Page builder plugins, such as Elementor or Beaver Builder, allow you to create dynamic and complex page layouts without programming. SEO plugins, such as Yoast SEO, help optimize content for search engines, resulting in better site visibility.

Other popular plugins are those for image optimization, which speed up page loading by compressing its graphic elements, which significantly improves the user experience and search engine ranking. With plugins, you can introduce advanced features such as image galleries, discussion forums and social media integrations.

Plugins such as WooCommerce transform ordinary sites into full-fledged online stores, making WordPress an extremely flexible tool for a variety of businesses. This allows even small entrepreneurs to start selling online with just a few clicks.

Troubleshooting templates

Although WordPress is intuitive, occasionally problems can arise with template performance. Among the most common are display errors, conflicts with plugins and responsiveness issues.

To diagnose the problem, try the following methods:

1.Deactivate plugins: sometimes conflicts between plugins and the template can cause problems. Disable all plugins and then reactivate them one by one to identify the source of the conflict.

2. check PHP version: make sure your server uses the PHP version recommended by WordPress. Incompatibility can lead to problems in template performance.

3. Review error logs: server logs can provide valuable information about problems occurring on the site. Debugging tools available in WordPress can also be helpful.

4. Using service mode: If you need to make major changes, it’s a good idea to use service mode, which blocks visitors from accessing the site, displaying only a message about work in progress.

Regular updates to both templates and plugins are crucial not only for functionality, but also for site security. Updates not only introduce new features, but also eliminate known bugs and security vulnerabilities.

The future of WordPress templates

WordPress templates are the foundation of any site created with this system. They allow significant visual and functional modifications, regardless of your technical skills. It is the flexibility and customizability that make WordPress such a popular tool for website development.

Future development of WordPress templates will likely revolve around greater integration with the block editor (Gutenberg) and full site editing (Full Site Editing). We are already seeing the growing popularity of so-called block themes, which offer even more flexibility in design.

We encourage you to experiment with different templates and customize them to suit your needs. Remember that your website is your business card on the web. With a properly selected and customized template, you can effectively attract the attention of your visitors and meet your business goals. A well-designed website not only catches the eye, but also effectively guides the user through the content you want to present to them. Don’t be afraid to try new tools and solutions, as they will help you create a unique and functional website.

FAQ – the most common user questions

1. Where to buy WordPress templates?
You can buy WordPress templates from sites such as ThemeForest, TemplateMonster or the official WordPress repository (WordPress.org).

2. How to install a WordPress template?
In the WordPress dashboard, go to Appearance → Themes → Add New, then upload the zip file or search for a free template and click “Install”.

3. How to redesign WordPress templates?
Templates can be edited using a descendant theme, the built-in WordPress editor (Personalization → Theme Editor), plugins such as Elementor, or by directly modifying the CSS, PHP files in the template directory.

4. How to check what theme a site has?
You can use tools such as What WordPress Theme Is That? or check the site’s source code by looking for /wp-content/themes/theme-name/.

5. Is it worth buying paid WordPress templates?
Yes, if you want more personalization, technical support and better optimization. Free templates often have limited features and fewer updates.

Connected articles
See all
Discover more topics