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October 9, 2025
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Learn more Online store - Polskie Wody Lecznicze
We have created a modern eCommerce service for the Polskie Wody Lecznicze brand, based on WordPress + WooCommerce, with a dynamic content structure and a subscription module tailored to the specifics of the industry and the individual needs of the client.
Challenge
Woda-lecznicza.pl is an innovative website for client Polskie Wody Lecznicze Sp. z o.o. Sp.k. offering high-quality products like mineral water, therapeutic water and related accessories or healthy food. The client needed an advanced, fully optimized eCommerce store that not only offered standard WooCommerce features, but also enabled extensive personalization of the shopping process, subscription management and dynamic discount calculation.
In addition, it was important to create intuitive navigation and expanded views of product and blog pages. Very importantly, the water-lecznicza.pl website was already organically generating very high traffic, which the design and implementation of the new website could not hurt.
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Solution
We designed and implemented a comprehensive website based on WordPress + WooCommerce, using Gutenberg and ACF Pro blocks to create a dynamic and flexible content structure.
We introduced a number of dedicated functionalities tailored to the client’s unique needs.
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Key elements of e-commerce woda-lecznicza.pl
1
Expansion of the Gutenberg editor
- Adding the ability to use Gutenberg editor blocks in product descriptions.
- Support for categories and tags in the product editor.
- Enabling dynamic embedding of products in the content of blog posts.
3
Basket and checkout optimization
- Automatic refreshing of the shopping cart when data changes in the form.
- Modification of the order of fields in checkout.
- New system for displaying product variant prices – presentation of the lowest price.
- Changing the default size of thumbnail images to a larger size.
- Three-step order process with full validation at each stage.
7
Enhanced navigation and UX capabilities
- Custom Navigation Walker for full menu control in header and footer.
- New category, tag and search page views with product and blog post breakdowns.
- Optimized single blog post view for embedding products.
- Specially designed product filters for intuitive browsing.
2
Advanced discount system
- Personalized discounts for users and wholesalers.
- Discounts for specific products, categories and global discounts for all products.
- Support for multi-level discount thresholds.
- Automatic calculation and presentation of discounts in the shopping cart and order summary.
- Intelligent discount priority system.
4
Personalization of the purchasing process
- Ability to add custom titles and descriptions to sections: My Account, Cart, Checkout.
- Dynamic fields in the purchase process (TIN, Company name, invoice checkbox).
- Validation of fields based on checkbox status.
- Saving and displaying relevant data in order summary and emails.
- Personalized data presentation in the admin panel for specific roles.
5
Subscription support
- Ability to assign a minimum subscription period to an order.
- Block cancellation of subscriptions before the minimum period.
- Dynamic addition of items to the cart depending on the type of product.
- Dedicated solutions to optimize the sales process of subscription products.
6
Improvements in delivery and payment methods
- Custom display of delivery methods adapted to the redesigned checkout.
- Hiding delivery methods when free shipping is available.
Improved integration of T-Pay and InPost – plugins required customization to fully meet customer expectations. - Automatic setting of selected country as default for proper display of delivery methods.
- Dedicated support for products over a certain weight for selected delivery methods.
- Translated with www.DeepL.com/Translator (free version)
8
SEO and technical optimization
- Integration with TrustMate and Yoast SEO.
- Automatic redirection of .html addresses to their non .html versions.
- Password encryption support for users imported from PrestaShop.
- Dedicated page structure modifications for better search engine indexing.
- Performance enhancements for fast page loading.
Result
The result of our work is a fully optimized, modern online store that not only provides customers with a convenient shopping experience, but also automates many administrative processes. An advanced discount system and subscription support allow a flexible approach to sales strategy, while UX and SEO optimizations are designed to increase conversion and search engine visibility.
With extensive eCommerce functionality, Woda-lecznicza.pl can effectively grow its business by offering users an intuitive and personalized online shopping experience. In addition, an innovative approach to subscription management puts the store ahead of the competition by providing customers with convenient and flexible purchasing options.
Translated with www.DeepL.com/Translator (free version)
Sales , Strategy , eCommerce , Research
Sales , Strategy , eCommerce , Research
Sales , Strategy , eCommerce , Research
Sales , Strategy , eCommerce , Research
Product , Digital , Business , Transformation
Product , Digital , Business , Transformation
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