International website for BHB Bertsch Holzbau Sp. z o.o.

International website for BHB Bertsch Holzbau Sp. z o.o.

We designed and implemented a comprehensive website for 12 European markets with multiple integrations with dedicated applications and a dedicated customer panel.

The project to create an international website for BHB Bertsch Holzbau Sp. z o.o. was a challenge that required the design of a scalable platform enabling the presentation of a wide range of content, products, and services on the international market.
The aim of the project was to create a functional website that would not only meet high performance requirements, but also be user-friendly and easy to manage – especially considering the dedicated panels and internal applications for logged-in users to which the BHB website directs.

Technologies

The entire website was created based on the popular WordPress content management system (CMS). The project utilizes technologies such as:

HTML, CSS, SCSS
for building responsive
and aesthetic website design

JavaScript
for dynamic functions
on the page

PHP
for data processing
and website backend management

Modules and blocks
The website uses a block system, which allows the same elements to be used multiple times on different pages and sections. In total, there are several dozen different blocks on the website, including:
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Article block Contains a list of blog entries, with the option to sort, filter, and select the number of entries displayed.
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Text sections and hero section The mailing system was designed in such a way that notifications could be sent depending on the instance in which the purchase was made. Each instance had its own notification system, which ensured personalized communication with customers.
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Sliders With various configurations and settings.
Key features of the website
The service has several individual templates that allow you to create a variety of pages, such as:
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Author page Contains information about the author and their entries.
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Category page Displays information about the category and blog posts assigned to it.
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Single pages for every type of data, including blogs, products, and other categories,
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Blog With a list of blog entries, pagination, and various content display options.
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Product lines Templates dedicated to specific products and categories.
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404 error page Dedicated error page template
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Search engine With the option to filter results and search by product ID

Translations

Thanks to integration with the WPML plugin, the website supports 12 languages, enabling it to operate on international markets. The translation of the website covers all elements, from content to the user interface, allowing users to enjoy the website in their preferred language.

Optimization and Performance

Links assigned to instances

Despite the enormous amount of content – 580 blog posts, 1,400 Zuluna products, 4,500 BHB products, over 4,000 graphic elements – the website runs very quickly and achieves high results in performance tests such as Google Page Speed. Both images and graphic files have been optimized, as well as the implementation of features such as:

Automatic page title setting

and editable menus in the administration panel,

Removal of unnecessary scripts

and optimization of page loading,

Uploading SVG files

and displaying them as SVG tags (not as images),

Optimization of search results display

with the ability to change the number and types of displayed elements.

SEO and Website Performance

The website has been optimized for SEO, which has contributed to its high ranking in search results and high traffic. Thanks to its advanced URL structure, meta tags, and content optimization, the website generates significant organic traffic.

Stability

The website has been running smoothly since its launch. Thanks to proper server configuration and coding in line with best practices, there have been no issues with its operation. The website uptime has been 100% since the beginning.

Custom features
The Unique Devs team has created a number of unique features that enhance the functionality of the website, including:
  • Automatic user redirection
    to the appropriate language based on his browser settings,
  • Block management system
    and easily assign them to the appropriate sections on the website,
  • Creating new data types and categories
    independent of each other, which allows for easier content management,
  • Support for generating breadcrumbs
    (navigation crumbs) on the pages.
  • Price list generation system for dealer networks
    which varies depending on the country and other defined parameters.
  • Advertising material ordering system
    and arranging meetings with BHB representatives.
Summary

The website for BHB Bertsch Holzbau Sp. z o.o. is a large, multilingual portal that combines modern technologies, performance optimization, and functionality with an aesthetic design. Thanks to the use of a block system and custom
templates, we were able to create a flexible website that allows for easy content management. The design ensures that users can comfortably use the website in multiple languages, while also being very fast and SEO-friendly.

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