How much does a website SEO audit cost?

SEO, or Search Engine Optimisation, is one of the most important marketing activities that companies undertake. An SEO audit of a website aims to optimize it so that it becomes more and more popular. Examples of SEO audit prices: Small service: from 1900$, medium service: from 3000$, online store: from 5000$

What is an SEO audit?

An SEO audit is a comprehensive analysis evaluating a website for search engine optimisation. It can help you identify areas for improvement so that your website performs better in search engines, increasing organic traffic and improving your online visibility and, ultimately, your business results. An SEO audit includes an assessment of 

Technical aspects

Content analysis 

Website structure 


And usability.

Why is an SEO audit worthwhile?

An SEO audit is a powerful tool that uncovers technical and optimization issues, empowering you to enhance your website’s search result positioning. By implementing the audit’s recommendations, you can boost your site’s visibility, increase organic traffic, and improve conversions. Regular SEO audits are your key to maintaining a technically sound website that keeps pace with evolving search engine algorithms.

What influences the price of a website SEO audit?

Understanding the cost of an SEO audit is crucial. Several factors influence it, each affecting the complexity and time involved in determining the price. This knowledge will prepare you for the investment required for a comprehensive audit. 

Size and complexity of the site

The larger and more complex a website is, the more time and resources will be required to audit it. Sites with many pages, complex navigation structures, and advanced functionality require more detailed analysis, which increases the audit cost.

Scope of the audit

An SEO audit can cover various aspects such as technical, content, link analysis, and competition. A broader scope requires a more detailed analysis, which results in a higher cost.

Industry the website operates in

The industry in which the website operates will also affect the price of the audit. Some sectors have specific requirements and regulations to consider during the analysis.

The number of sub-pages and functionalities

The more sub-pages and functionalities a site has, the more time-consuming the audit. However, this thorough analysis ensures that each element is carefully scrutinized for performance, usability, and SEO optimization, providing a comprehensive understanding of your website’s strengths and areas for improvement.

Time required for analysis and reporting

An SEO audit requires collecting and analyzing a large amount of data, followed by producing a detailed document with recommendations.  The time required for these activities will depend on the size and complexity of the site and the scope of the audit. Longer lead times mean higher costs.

Cost of SEO audit – example pricing

Small site: from 1,900$

Medium website: from 3,000$

Online shop: from 5,000$

Corporate websites: from 7,000$

Blogs: from 1,000$

What is a website SEO audit?

An SEO audit is an essential step in keeping a website in good technical and optimization condition, which in turn contributes to increased traffic and conversions. Conducting a detailed website audit provides specific guidelines for making changes that will improve the overall quality and effectiveness of the website, ensuring that you are well-informed and confident about the process and its benefits.


  • Code validity assessment: Check that a page’s code conforms to SEO standards and does not contain errors that could affect performance.
  • Page load speed: Analysing page load times and identifying elements that can be optimized to speed up the site.
  • Responsiveness: Check that the website displays correctly on smartphones, tablets, and computers.
  • Accessibility: Use the Web Content Accessibility Guidelines (WCAG) to assess whether the website is accessible to users with different disabilities.


  • Analysis of the quality and relevance of the content: Assessing whether the content on the website is of value to users and meets their needs.
  • SEO compliance: Assess whether the content is optimized for search engines, increasing the chances of high rankings in search results.
  • Content structure: Checking that the content is logically structured and easy for users and search engine robots to navigate.


  • Internal link analysis: Assessing how well internal links support the navigation and SEO of the website.
  • External link analysis: Checking the profile of links leading to the site and assessing their quality.

Usability and UX (User Experience):

  • Navigation analysis: Evaluation of the navigation structure to ensure users can easily find the necessary information.
  • Interface Intuitiveness: This is an assessment of whether the user interface is easy and intuitive to use. It’s a critical factor in ensuring a positive user experience.
  • User Experience: Examining how users interact with the site and identifying areas needing improvement.


  • Competitor analysis: Assessing how the site compares to its competitors and how it can improve its position in search results.

Each stage is critical to improving a website’s overall quality and effectiveness. Conducting SEO audits regularly allows you to monitor your site’s health and make necessary changes, resulting in a better user experience and higher conversion rates.

The cost and duration of an audit will depend on a number of factors including the size and complexity of the site, the scope of the audit and specific industry requirements. However, investing in a professional website SEO audit can bring long-term benefits in the form of increased traffic and improved business performance. It’s a step towards a brighter, more successful online presence!

FAQ – Frequently Asked Questions

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